EDITORIAL EXPERIENCE
American Academy of Dental Sleep Medicine
Lisle, IL - August 2020 - May 2021
Communications Manager
- Responsible for developing communication campaigns that include conceptualizing, writing, editing and distributing printed materials and digital content to various audiences. Includes the development of clear, accurate and concise messages to internal and external audiences that promote the AADSM and role of the dentist in managing sleep-related breathing disorders.
- Sourced, created and produced highly compelling and engaging content for a variety of channels including professional letters, editorials, scripts, talking points, fact sheets, presentations, press releases, media alerts, web content, articles, blog posts and all other targeted communications
- Managed website updates and social media accounts
- Translated complex scientific, medical and health policy information into conversational copy while retaining accuracy
- Worked closely with internal departments to maintain continuity in messaging, including drafting, reviewing and editing content
- Worked with freelance graphic designers and print vendors to produce collateral materials
- Measured engagement and report on key metrics for projects and channels
The Hold Steady & Craig Finn
Brooklyn, NY, January 2009 - Present
Social Media Manager
- Manages all social media for The Hold Steady and solo artist Craig Finn
- Increased audience across social media platforms, including 40% increase in organic follows on Twitter and doubled number of followers on Instagram
- Acts as liaison between artist, management, and record label to resolve customer service issues pertaining to releases, merchandise, and ticket sales
- Creates and curates original digital content, including videos, graphics, email campaigns, and social media promotion campaigns for releases, appearances and tours
Radiological Society of North America
Oak Brook, IL - April 2018 - July 2020
Social Media Manager
- Managed RSNA social media brand an sub-brand presences on Twitter, Facebook, LinkedIn, Instagram, YouTube and other channels as appropriate. Manages posting and responding on all channels
- Developed and managed social media content and editorial calendar on a monthly basis, reflecting business needs, initiatives and organizational marketing priorities throughout
- Wrote copy for social media platforms and marketing pieces, including websites, PowerPoint presentations, reports and other marketing projects as assigned. Maintained organizational voice and brand standards in marketing and communications
- Monitored social media conversations and actively participates in relevant discussions. Provides customer service as necessary
- Monitored social media analytics and develops status reports; uses knowledge gained to identify trends and industry-leading practices to apply new thinking and innovation to RSNA social media programs
- Gathered insights and market research related to RSNA customer needs and habits and current events. Shares knowledge with Marketing team and other departments
- Proposed and launched new social media tactics and channels that suit RSNA marketing objectives
MGMT
Los Angeles, CA - June 2018 - November 2020
Social Media Strategist
- Managed social media strategy for Columbia Recordings artists MGMT ("Kids", "Time toPretend", "Electric Feel")
- Curated original digital content, including videos, graphics and social media promotioncampaigns for releases, appearances and tours
American Society of Safety Engineers
Park Ridge, IL, May 2013 - October 2017
Digital Content Strategist
- Responsible for the strategy, moderation, and engagement of social media platforms including Facebook, Twitter, Instagram and LinkedIn
- Increased Facebook fans by 18% and Twitter followers by 14% in first three months after taking over social media accounts
- Writes copy for webinars/seminars/symposiums on social platforms and website
- Works in various CMS to design and maintain web pages
- Pitches, writes, and edits feature- and brief-length copy for Professional Safety Magazine, the leading industry publication with a circulation of 35,000
- Directs, writes, edits, and manages digital content, including blogs, videos and podcasts
Noisey
New York, NY, April 2017 - Present
Contributor
- Pitches and writes digital music related content for VICE Media's Noisey music publication.
Men's Journal
New York, NY, April 2016 - Present
Contributor
- Pitches and writes digital content for the Wenner Media publication
U.S. Cellular
Chicago, IL, April 2012 - January 2013
Web Copywriter
- Developed and revised copy for internal reference documents and support material
- Researched and catalogued app content in advance of app re-launch
Flavorpill
New York, NY, July 2010 - October 2010
Social Media Intern
- Optimized content across social media, including Facebook, Tumblr, Twitter, and Reddit
- Led re-launch and re-development of Flavorpill’s app to increase downloads and visibility
- Managed and contributed pop-culture commentary to company’s Tumblr blog
TECHNICAL SKILLS
Technical: Adobe InDesign and Photoshop; Final Cut; Microsoft Excel, Outlook, PowerPoint, and Word; fundamentals of HTML and CSS
Social media: Blogger, Facebook, Facebook Live, Instagram, LinkedIn, Periscope, Pinterest, Reddit, Snapchat, Spotify, Tumblr, Twitter, Vimeo, Vine, WordPress, and YouTube
Analytics: Facebook Insights, Google Analytics, Twitter Analytics
EDUCATION
Columbia College Chicago: Bachelor of Arts in Journalism, 2008