Resume

Little City

Inverness, IL - October 2023
Digital Marketing Manager

Lead digital marketing department for a respected nonprofit serving adults with intellectual and developmental disabilities, overseeing web, email, social, paid media, and podcast channels.

  • Grow annual digital reach by 60% through integrated storytelling, paid campaign optimization, and channel diversification.
  • Direct the January 2025 relaunch of LittleCity.org, generating a 45% lift in new users and improved conversion metrics across online giving flows.
  • Produce and host Little City, Big Voices — a branded podcast amplifying disability advocacy voices — managing all recording, editing, and distribution.
  • Manage six-figure digital budgets, agency relationships, and a team of staff and creative contractors.
  • Build and launch Giving Tuesday, Hero Walk, and Annual Appeal campaigns, each achieving year-over-year donation growth.
  • Oversee SEO strategy, UX improvements, and performance reporting across all digital touchpoints.

The Hold Steady & Craig Finn

Brooklyn, NY, January 2009 - Present
Digital Media Manager

End-to-end digital marketing leadership for one of indie rock's most critically acclaimed acts, managing all fan-facing channels, content strategy, and community programs across a 15+ year tenure.

  • End-to-end digital marketing leadership for one of indie rock's most critically acclaimed acts, managing all fan-facing channels, content strategy, and community programs across a 15+ year tenure.
  • Grows global social audience by 40%+ through organic content strategy across Facebook, Instagram, X/Twitter, and email.
  • Engineers high-impact fan engagement campaigns around anniversary shows and album releases, directly lifting merch and ticket revenue.
  • Develops and scales fan programs, including Lanyards, Massive Nights, and The Weekender, that bridge digital engagement with live event experiences.
  • Produces all digital content including video, photography, newsletters, and longform copy aligned with the band's narrative-driven identity.
  • Collaborates directly with artists, management, and label partners to execute campaigns balancing authenticity with commercial results.

Intellum

Atlanta, GA (Remote) - April 2022 - January 2023
Marketing Content Specialist

  • Delivered marketing content that accurately captured the "Intellum voice" and promoted key differentiators
  • Managed and executed an editorial calendar tied to overarching marketing and growth plans, including blog posts, drip campaigns, social posts, case studies, webinars, and newsletters
  • Measured the results of content initiatives and made informed decisions based on performance
  • Partnered with the Product Marketing Manager on sales enablement initiatives and ABM campaigns
  • Supported other functional areas by shaping and providing editorial guidance on content sent to employees, prospects, customers, and partners
  • Leveraged SEO guidelines and best practices to optimize online content performance

Intercom

Chicago, IL - July 2021 - April 2022
Customer Support Specialist

  • Work with customers to answer questions, take feedback, problem solve, and provide best practice advice
  • Work directly with product teams to identify current issues and synthesize diverse feedback from customers
  • Help define team workflows and contribute to initiatives that improve and grow the team
  • Own customer communications and issues from initial contact until resolution
  • Ensure that all customers have a great experience with product by ensuring it is easy to use, reliable, bug-free, and fast as possible

American Academy of Dental Sleep Medicine

Lisle, IL - August 2020 - May 2021
Communications Manager

  • Responsible for developing communication campaigns that include conceptualizing, writing, editing and distributing printed materials and digital content to various audiences. Includes the development of clear, accurate and concise messages to internal and external audiences that promote the AADSM and role of the dentist in managing sleep-related breathing disorders.
  • Sourced, created and produced highly compelling and engaging content for a variety of channels including professional letters, editorials, scripts, talking points, fact sheets, presentations, press releases, media alerts, web content, articles, blog posts and all other targeted communications
  • Managed website updates and social media accounts
  • Translated complex scientific, medical and health policy information into conversational copy while retaining accuracy
  • Worked closely with internal departments to maintain continuity in messaging, including drafting, reviewing and editing content
  • Worked with freelance graphic designers and print vendors to produce collateral materials
  • Measured engagement and report on key metrics for projects and channels

MGMT

Los Angeles, CA - June 2018 - November 2020
Social Media Strategist

  • Managed social media strategy for Columbia Recordings artists MGMT ("Kids", "Time to Pretend", "Electric Feel")
  • Curated original digital content, including videos, graphics and social media promotioncampaigns for releases, appearances and tours

Writing and Editorial
Contributing Writer — New Noise Magazine, VICE, Men's Journal, Vinylmnky, Obviate Media

  • Published 200+ music features and album reviews across national outlets and independent music press.
  • Known for narrative-driven writing, deep industry knowledge, and emotionally resonant criticism.

Earlier Career

  • Social Media Manager — Radiological Society of North America
  • Assistant Manager, Social Media — University of Chicago Booth School of Business
  • Digital Content Strategist — American Society of Safety Professionals
  • Specialist — Apple
  • Web Copywriter — U.S. Cellular

Education

Columbia College Chicago: Bachelor of Arts in Journalism, 2008